Why Have A Website

  1. To sell your stuff (or more of your stuff) - you can increase market penetration for goods and services to a world-wide-market, and increase the traditional 10 mile radius of your physical location to over a 50 mile radius or more. A good website can help accomplish this for you.
     
  2. Persuade - a website can be a great way to position your business in the best possible light (or a worse light, if done poorly). Convince your prospects "just looking around" that your goods and/or services meet their needs.
     
  3. Inform - a website can be a fantastic source of 24 hour a day information for your visitors, about your and your business.
     
  4. Generate well-qualified leads - a visitor searching for information might happily sign up for a newsletter sent from your website. What a fabulous way for you to establish credibility and position yourself as an expert with experience. And add trustworthiness (a major issue on websites).
     
  5. Reduces Workload of personnel (i.e. customer service staff). A website can provide this in many ways. You can have FAQ pages, with the most ask questions from your clients listed, etc.
     
  6. Efficiency - more efficiently deal with orders, estimates, bookings, etc.
     
  7. Build brand awareness - a quality site reflects very positively on the branding of your business.
     
  8. Advertise / Promote your business - a website could be a tremendous way to make others aware for the first time of your business.
     
  9. Save Time - see all the above.
     
  10. Level the Playing Field - Consider if your competitors have a website and you don't. What goes through the mind of the prospective customer, in choosing between you and the competition?